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Ideal way of
the Japanese fashion brand

"Mono wo Tsukuru toiu Koto" is always thinking about the essence of MADE in JAPAN.

Is it all MADE in JAPAN which was produced in Japan?
It is maybe true, but it is slightly different.

In the "Ideal way of the Japanese fashion brand",
we are focusing on the fashion brands in Japan
and extend the attitude toward making things and introduce the products from them.


"モノをツクルというコト(Mono wo Tsukuru toiu Koto: making a product)" is formed by the cooperation of three types of people with different backgrounds; an event/ planning producer, fashion designer, and a boutique owner.

We "モノをツクルというコト"have held many events at department stores and more to present the minds of the ones who make the products, in order to create a connection between the producer and the consumer.

We took advantage of the different backgrounds and have covered products from traditional industries to latest fashion brands.
Through our events and projects, we introduce the cute, cool, pretty, and beautiful aspects of the brands.

We would like to continue holding events that will create new encounters and opportunities to make people feel positive and happy as much as possible.


Expressing from the traditional Banshu-textile
Enjoy textiles that look like art work


Hats that decorate your daily life and become close friends over time


Beautiful clothes from the city of weaving


Unique clothing sustained by Japanese technology

Hanase Wara

Wear the scenery of Old Japan


Design that creates new value in universal items


These textiles are guaranteed to inspire surprise and wonder at a touch


Our magical fabric shines a light on its wearer, its birthplace, and the future


Special wooden accessories with charm and warmth just for you.

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