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terihaeru Established in 2015
Designer :Hiyori Kojima
【terihaeru】The light hit the place and it shines beautifully. The fabric to shine people, the fabric to shine the place and the fabric to shine the future. Terihaeru is textile brand to make fabrics together with small Hataya (weaver) by using old style weaving machine and Schönherr weaving machine at Bishu area in Aichi-prefecture.

from Mono wo Tsukuru toiu Koto for terihaeru Our magical fabric shines a light on its wearer, its birthplace, and the future

The Owari area is one of Japan’s representative fabric production regions. Known worldwide, this region produces household-name brand fabrics.

In Owari, a single textile designer visits factories and works the machinery herself to create ornate fabrics. Pouches and bags made of these elaborate woven fabrics have an attractive charm that draws the eye.

A variety of threads are looped on to the shuttle, a truly magical instrument, to weave fabrics that steal the hearts of all that view them. However, these shuttles are disappearing year-by-year due to the advancing age of their users and a lack of successors.

The brand name “terihaeru” is a combination of the Japanese words “teru” (to shine) and “haeru” (to highlight). This brand has a clear resolve to shine a light on Japanese technology, the future of fabric, and the people who use it.

Style is essential in an everyday bag or pouch. The “terihaeru” brand will shine a light on you with its intensity.

Text/Kazuki Kitahara(Mono wo Tsukuru toiu Koto)
He started a boutique shop "itocaci" in October 2016.
With the concept of increasing people who enjoys clothings, he manages a boutique shop, interviews apparel producing areas, and plans events in order to establish the apparel culture.

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