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About SETOUCHI

The Seto Inland Sea is one of the world’s only three inland seas. Although a compact body of water, it boasts an incredibly unique landscape composed of over 700 islands of different sizes. This, what could be called an "Island-Scape", is one of a kind and has been highly acclaimed by visitors throughout history. Geographer Ferdinand Freiherr von Richthofen, the man who coined the term ‘Silk Road’, is famous for his references to the Seto Inland Sea being so beautiful, one has to see it to believe it. The Japanese had to invent a word, "Ta-to-bi" (many-island-beauty) to describe the beauty of seeing multiple islands at once. In addition to its geographical beautify, the Seto Inland Sea has historically acted as the entrance to Japan, making it a cultural melting pot where modern-day Japanese culture and religion was born. Surrounded by mountains on either side, the Seto Inland Sea enjoys mellow climate year-round. The Seto Inland Sea also has one of the strongest currents in the world which produces some of the most amazing sea-food on the planet. There are many products unique to the Seto Inland Sea, learn more about them and other Japanese products here!

What are Registered Setouchi Brand Products?

Registered Setouchi Brand Products are registered with the Inland Sea Setouchi Tourism Authority. These products and services are developed with originality using the unique resources of the Setouchi area, including its natural environment (islands and inland sea), food, and history, to embody the Setouchi region.

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