The Seto Inland Sea is one of the world’s only three inland seas. Although a compact body of water, it boasts an incredibly unique landscape composed of over 700 islands of different sizes. This, what could be called an "Island-Scape", is one of a kind and has been highly acclaimed by visitors throughout history. Geographer Ferdinand Freiherr von Richthofen, the man who coined the term ‘Silk Road’, is famous for his references to the Seto Inland Sea being so beautiful, one has to see it to believe it. The Japanese had to invent a word, "Ta-to-bi" (many-island-beauty) to describe the beauty of seeing multiple islands at once. In addition to its geographical beautify, the Seto Inland Sea has historically acted as the entrance to Japan, making it a cultural melting pot where modern-day Japanese culture and religion was born. Surrounded by mountains on either side, the Seto Inland Sea enjoys mellow climate year-round. The Seto Inland Sea also has one of the strongest currents in the world which produces some of the most amazing sea-food on the planet. There are many products unique to the Seto Inland Sea, learn more about them and other Japanese products here!
Products registered with SETOUCHI Brand are developed using the resources of “nature (islands and the Inland Sea),” “food” and “history” specific to SETOUCHI area, and SETOUCHI Tourism Authority carefully select and register products and service which embody the identity of SETOUCHI Brand. Use of agricultural products of seven prefectures around the Seto Inland Sea as an ingredient and ingenuity, and a package design to provoke SETOUCHI are adopted as the selection standard. Then SETOUCHI Brand Mark is given to the registered products.